Nothing comes for Free, as
"Free" is just a relative term used by companies to develop a strong
user base and then use it for their own benefits.
The same has been done by the
secure messaging app WhatsApp, which has now made it crystal clear that the
popular messaging service will begin sharing its users’ data with its parent
company, Facebook.
However, WhatsApp is offering a
partial opt-out for Facebook targeted ads and product related purposes, which I
will let you know later in this article, but completely opting out of the
data-sharing does not seem to be possible. Let's know what the company has
decided to do with your data. Of course, Facebook is willing to use your
data to sell more targeted advertisements.
WhatsApp introduced some
significant changes to its privacy policy and T&Cs today which, if accepted
once, gives it permission to connect users' Facebook accounts to WhatsApp
accounts for the first time, giving Facebook more data about users for
delivering more relevant ads on the social network.
The messaging service will also begin pushing users to share some of their account details, including phone numbers, with Facebook, allowing the social network to suggest phone contacts as friends.
When Facebook acquired WhatsApp
for $19 Billion in 2014, users were worried about the company's commitment to
protecting its users' privacy. But, WhatsApp reassured them that their privacy
would not be compromised in any way."Respect for your privacy is coded
into our DNA, and we built WhatsApp around the goal of knowing as little about
you as possible," said WhatsApp co-founder Jan Koum in a blog
postpublished at that time.
Now the WhatsApp users are
feeling betrayed by the company's latest move. However, you need not to
worry about the contents of your WhatsApp messages, like words and images, as
they are end-to-end encrypted, meaning that even the company cannot read them.Ultimately,
the two companies will be sharing, what they called, a limited amount of user
data, which includes phone numbers and other information about users.No Option
to Completely Opt-Out of Data SharingIf you think WhatsApp is more privacy
conscious than Facebook’s Messenger, it is not anymore.
WhatsApp is offering a solution
partially to opt out the data sharing, specifically for Facebook ad targeting
and product-related purposes.However, the company notes that data will still be
shared "for other purposes such as improving infrastructure and delivery
systems, understanding how our services or theirs are used, securing systems,
and fighting spam, abuse, or infringement activities."So, those who are
thinking to opt out of the data-sharing entirely: There's no possible way to
opt totally out.Though one short solution is to stop using WhatsApp.
Here's How to opt -out of sharing
data for Facebook ad-targeting purpose:
A checkbox option at the bottom
of the policy for sharing your data on Facebook will appear.Untick this option
before hitting Agree. This will let you opt out of the data-sharing.
The second option is for those
who have already accepted the new T&Cs without unchecking the box to share
their information with Facebook.
WhatsApp is also offering a
thirty-day window for users to make the same choice via the settings page in
the app. To exercise your opt-out in this scenario you need to follow these
steps:
Go to Settings → Account → Share
my account info in the WhatsApp app Uncheck the box displayed there within 30
days, as after that this partial opt-out window will expire.
However, WhatsApp states Facebook
will still receive your data in some situations. After introducing end-to-end
encryption, WhatsApp has become one of the most popular secure messaging apps,
but this sudden shift in its privacy policy may force some users to switch to
other secure apps like Telegram and Signal
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